Marketing for Richmond businesses, planned one language at a time

Why language is the first decision in Richmond

In Richmond, choosing the language of a campaign comes before choosing the keywords. In the 2021 Census, Cantonese and Mandarin were each the mother tongue of roughly 23% of residents, close to half the city between them, while English as a single mother tongue sat at about 37%. Tagalog and Punjabi followed at about 5% and 3%.

Those figures describe the language people learned first, not the language they type into Google. Plenty of residents whose mother tongue is Cantonese search in English for a plumber and in Chinese for a restaurant. So the census tells you where to look, and your own call records tell you what is true for your trade. Our language planning service exists to join those two sources.

What we do for Richmond businesses

We plan, build and run the marketing; you and your team serve the customers. To be clear about where our role ends: we don't install, fix or service anything, and we are not a translation bureau either. Translated copy comes from professional translators, and we manage the brief, the review and the placement.

The four services are explained on the services hub:

1. Language and audience planning: which services, which languages, which planning areas.
2. Multilingual Google Ads: one ad group per language, each with its own budget and ceiling.
3. Multilingual websites: a separate, translator-checked page per language.
4. Local search across Richmond: your Google Business Profile, reviews and area pages.

A worked example you can run with your own numbers

Before paying for a second language, check whether it can pay for itself. Here is the test we use, with sample figures.

If a Chinese-language ad group brings 10 enquiries a month at $70 each, every enquiry is worth $101 and costs $70, so you clear about $310 a month above ad cost, and the translation is paid off in about two months. If the same ad group only brings 3 enquiries because nobody answers calls in that language after 4 p.m., it never pays off. The language is rarely the problem; the follow-up usually is.

Google is changing how language works in search ads

Google has said that from September 2026 the campaign-level language setting is being removed for Search campaigns, and search ads will match on the language of the ads themselves. As of October 2026, that means the words in your ad decide which searchers see it, so a lazy or machine-only translation now costs you reach as well as credibility. Our multilingual ads page explains how we structure accounts for this.

Proof, read honestly

Our published case studies are results from our HVAC work, where Ali Sedighi has built more than 150 live HVAC websites. In BC, BCWide.ca tripled its leads in 90 days, and GasBoilers.ca, a gas-boiler division built for CANRO Heat, covers 26+ BC communities with a 5.0★ Google rating from 76+ reviews.

Those are heating results, not restaurant, retail or plumbing results. What carries over is the method: a narrow target, a written cost ceiling and pages built for one reader at a time. The results page separates what transfers from what doesn't.

Who runs this

RichmondAgency.ca is part of the Sedighi.ca and SAZ.ca group, a Canadian group of companies headquartered in Vancouver, British Columbia, a short drive across the Fraser. Within the group it belongs to the Trades.Agency family. Ali Sedighi, MBA, leads it, and he has been doing digital marketing since he founded his first agency in 2007, more than 17 years ago. Read more about how we work or see the plans and prices.

To start, call, text or email with what you sell, the parts of Richmond you serve and the languages your customers already use with you. You will hear back from a senior strategist, including when the honest answer is that a second language isn't worth it yet.